Digital Marketing Can Be Overwhelming.
The Good News Is, We Can Make It Simple.
You cannot go to battle without a strategy. We help you devise the right Strategy to ensure the proper mix of specific tactics and mediums to utilize.
Before you initiate any plan, you must first devise your Strategy. Your targeted audience will dictate the approach and tactics you employ to effectively motivate them into action. You need to know what mediums to use to get the results you want.
We help you devise the right marketing strategy before the work begins. Because, Experience Matters!
Search Engine Optimization (SEO)
We provide Search Engine Optimization (SEO) Services. We start by utilizing search engine traffic reports to determine and then target the most effective Keywords.
Search Engine Optimization (SEO) is the process taken to position your website content so that Google ranks it highly for specific Keyword phrases. The end result is that your website shows up on page 1 or 2 in Google or Bing for a specific Keyword combination.
We help you choose the best Keywords to target by utilizing data provided by Google in regard to Keyword usage spanning the past 12 to 24 months. This is known as Keyword Research and it is critical to the success of your SEO efforts. If you don’t target the best Keywords, then you are missing out on the bulk of the available customers.
After determining the best Keywords, we then employ SEO Techniques on your website and within each webpage’s content. This is known as On-Site SEO.
After the On-Site SEO is completed, then we assist in generating authoritative back-links to your website for specific targeted Keywords. This could include external blog posts, online articles, and even a Press Release. This is known as Off-Site SEO.
Website Design & Development
Web Design Services flow from Digital Marketing. We provide all of the necessary aspects: web hosting, ssl certificates, CMS (website management system), graphic design, & custom programming.
Creating a Website is a process that involves a lot of components. We simplify the process for you by providing a true WYSIWYG (What-you-see-is-what-you-Get) environment. A WordPress website using the DIVI Theme is truly a Drag & Drop environment on steroids.
We handle everything, and explain what we are doing in simple terms that you can understand. We aim to educate our clients, because a knowledgeable customer makes the process faster and more effective.
Our Web Design Services provide:
Website Hosting, Site setup, Domain Name Registration, SSL Certificates, Email accounts, CMS installation, Content Development (copywriting), Graphic Design & Image creation, Online Forms, and custom programming (HTML, CSS, Javscript, PHP, ASP, etc.).
Take a look around this website and see what you think!
PPC Campaigns & Email Marketing
Pay-per-click Campaigns, also known as SEM, provide meaningful sales increases and recurring lead generation for many companies. As well, Email Marketing is also used to effectively engage a targeted audience.
Even though SEO receives a lot of attention, SEM is likely the most utilized method for being found in the Search Engines. SEO involves being listed in the Search Engines organically, or naturally for a specific Keyword phrase. Conversely, Search Engine Marketing (SEM) provides a way to be listed in the Search Engines as a “Sponsored Ad” for a specific Keyword Phrase.
Pay-per-click (PPC) Ads appear in Google and Bing at the top of the page after you conduct a search. The first few results are actually “sponsored results” or “sponsored ads.” Although PPC Ads are the best known form of SEM, yet other mediums also exist, such as: display & banner ads.
Many companies also consider Re-Targeting as a form of SEM. Re-Targeting can best be understood by personal experience. Have you ever looked at a product on a website, and then after you start seeing ads for that specific product on other websites? If you haven’t, it would be surprising, as retargeting is a popular SEM approach. We can assist your company with an effective retargeting campaign.
Finally, Email Marketing is still a viable way to communicate with an interested audience and generate revenue. Email Marketing Campaigns need to be managed using an ESP (Email Service Provider) such as MailChimp, while also adhering to Email Marketing Best Practices. Weekly or Monthly Newsletters can generate interest in specific items, services, or topics.
By utilizing Email statistics such as Open Rate, Click Thru Rate, and Conversion Rate, you can tweak your Email Campaigns for improved success. It is also possible to send a Subset Email to test it’s effectiveness before sending the Email to your entire list of subscribers. This allows you to test Subject Lines for Open Rate effectiveness, as it all begins when they actually open the email (as many people ignore such emails). This is just one example of the numerous things that are possible with a well-crafted and managed Email Marketing Campaign.
We help you to define your target audience, and then we accumulate demographic and behavioral information regarding that audience.
In order to effectively motivate your targeted demographics into buying your product or service, you need to KNOW your audience. Website Analytics provide real-time data that shows what is working and what it not working on your website. You need to know what your website visitors are doing, what pages they are viewing, and ultimately whether or not they make a purchase or contact you.
Audience Analytics is a necessary component for a successful Online Presence. It provides real-time data on your website customers.
Copywriting & Content Development
The Internet is comprised of visual graphics & written content. Yet, it is the content that gets found in the search engines, and it is the content that persuades the visitor.
Content Development is likely one of the most time consuming aspects of the website development process, as well as for your on-going website updates.
Writing good content is not necessarily an easy task. Most often, you are trying to reach people with differing levels of understanding and at different places in the buying process. Making your content understandable and interesting to everyone can be challenging. This is exactly where experience is crucial.
We have the experience needed to provide intriguing Website Content that gets your point across, and motivates the reader into action.
Social Media Management
Social Media is no longer a one company ballgame, as Facebook has been dying. Indeed, there are many other social media platforms to reach differing audiences.
Blogging on your website, commenting on forums, and sharing photos are all forms of Social Media. However, utilizing a Facebook Page, posting photos to Instagram or Pinterest, or sending out Tweets are also methods of engaging in Social Media.
Whenever you generate content or imagery that can be discussed, commented upon, and shared, you are engaging in Social Media. This means that most of the things you do to promote your website (company & brand) will involve some form of Social Media.
When people engage your company via your Social Media, it is imperative to respond as soon as possible. This builds trust, showing that your company is attentive and truly cares what people think and say. Managing the communications that derive from Social Media can be daunting, but we help.
Plus, we don’t just manage your Social Media, we also develop Social Media Campaigns that generate an interested audience. Let’s build this thing together!
Video Production & 3D Animations
We provide full video production. Our services encompass both the quick 2-minute long “inexpensive” videos for use on a Blog or in Social Media posts, as well as the higher-end full commercial video production.
Video is prolific, it’s everywhere. It is difficult to effectively motivate many audiences without the use of video, due solely to its widespread use. We are so accustomed to video that when we don’t see it, whether we realize it consciously or not, it effects us negatively. Most people have a preference bias for video. They want to see it.
If you have looked into the costs of Commercial Video Production, you may have been surprised. It can be a costly endeavor, because a well-crafted video involves many people working together. We can assist in this process.
Additionally, we provide “budget-friendly” video production, which is typically for use in a Blog Post or other Social Media. However, they can be used anywhere on a website. The reason they are budget-friendly (less expensive than Commercial Video) is that they lack some of the polish that a more expensive project would include. However, the end result can be intriguing and motivating. We often utilize aerial Drone video and Point-of-view GoPro® video for these productions. (See our Video section for examples.)
Finally, 3D Modeling and Animations can be a powerful tool that motivates potential customers into purchasing. Using 3D Animations you can demonstrate how the item works and/or highlight specific aspects. By putting these animations into a video, you can educate your customers. You can see an example of this on Pit Bull Pumps.
Our 3D Animator, Chris Potter, has been doing animations for Corporate America for the past two decades. And Colin Chase has worked with several manufacturers on Video Production that has included 3D Animations. Let us simplify the process for you, and provide what it is you truly need to succeed.